Because to them everything that's 'NEW' is synonymous with 'GOOD' always use 'NEW' methods. The latest hype is WOKKING (in stead of WORKING, a small but significant difference) and it as goes something like this:

Apply instant and fat-free solutions for every type of problem, use only 3 to 4 minutes to prepare them, keep everything lightly digestible and serve with care, emphasizing the fact that 'RAW' is just another word for 'HEALTHY'.

But keep in mind: its guarenteed they will be hungry again after 2 hours or less....

(Jos Kortekaas)